For those not familiar with the technique, SEO refers to search engine optimisation. When a person is looking for an answer to a question or is looking for a store or service, they type a question or term into a search bar. Common search engine sites are Bing and Yahoo with Google as the largest search engine company in the world. A search engine query could be “plumbing Sydney” and then the site will show relevant information that will answer that query. This is where SEO comes in. Techniques can be used to ensure that a website will be noticed by organisations such as Google and will be deemed as relevant to certain search queries. There are many different techniques that can be branched under SEO such as including keywords in blog posts, including ALT-tags in website pictures and developing a good quality backlinking profile. Many people understand that optimisation techniques are ever changing and often choose to leave the task in the hands of professionals. A great SEO company will be up-to-date with the latest trends and will know how to best utilise these methods. Here are some of the ways that SEO can add value to a business.
A positive brand awareness can be created
When a customer or client has a positive experience with a company they will often spread the word to their family and friends via social media or word-of-mouth. This can also simply occur when a person is aware of a brand that seems trustworthy. A great way to build positive brand awareness is by showing up in search engine results for several different search terms. The more a brand is seen the more they are trusted and the more likely they are to be recommended to other people. Seeking the help of a professional SEO afency will ensure more positive reviews online along with other techniques to grow a positive brand awareness.
Email lists can grow
Another benefit of optimisation techniques is that email lists can organically grow. The more a website is seen the more likely it is to get more visitors. In turn, it is then more likely to receive more email sign-ups. Emails are often gained when a product is bought or when free content is provided in exchange for sign up. Having a healthy sized email list can be a great way to reach more people, and convert more people into paying customers.
Website traffic can increase
One of the best parts of SEO is that is can increase website traffic. A website can have the most amazing content but is completely irrelevant if nobody is visiting that site. It is important to have many website visitors in order to receive more sales, more services book, more newsletter signs ups and a more positive brand awareness built. A professional SEO company can easily help a website increase a website’s traffic by focusing on their target audience which will then lead to larger profits down the track.
Sales can increase
When a more positive brand awareness in built, more emails are gained and there are more website visitors, it is just natural that sales will increase. Whether that be from selling a physical product, a digital product or some kind of service, they can all experience an increase after investing in professional optimisation techniques. Many businesses experience a huge growth in profits after implementing SEO and will then include it in their regular marketing campaigns. Overall, visibility techniques are a cost-effective way to help a business experience a variety of benefits, to reach more people organically, and to compete against larger organisations.
Author: Oliver Curtis
Hi there. I’m Oliver. I’m just a young boy from the outskirts of… Okay, that’s a lie, I’m not a young boy anymore, although I certainly feel that way at heart.